Let’s have some fun.

A collaborative effort among friends, the Drifters project was created as a thought experiment. Could a small group build a concept for a softball or baseball team based on a shared cultural moment for the city of Milwaukee. The Deep Thought Boat saga. Read a local publication’s take: OnMilwaukee.

Could they start a wild and crazy baseball team for the city? Would it wind up as an adult league softball team name? Would a major league team take it up as a one-off jersey? This project laid the groundwork for these conversations.

It started with a logo.

Deep Thought, the boat that captured Milwaukee’s attention (and ire).

Photo Credit: OnMilwaukee.com

We created a set of logos for this aspiring group, ultimately landing on The Drifters.

From this design, we created hats and stickers for promotion (and fun).

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