Let’s have some fun.

A collaborative effort among friends, the Drifters project was created as a thought experiment. Could a small group build a concept for a softball or baseball team based on a shared cultural moment for the city of Milwaukee. The Deep Thought Boat saga. Read a local publication’s take: OnMilwaukee.

Could they start a wild and crazy baseball team for the city? Would it wind up as an adult league softball team name? Would a major league team take it up as a one-off jersey? This project laid the groundwork for these conversations.

It started with a logo.

Deep Thought, the boat that captured Milwaukee’s attention (and ire).

Photo Credit: OnMilwaukee.com

We created a set of logos for this aspiring group, ultimately landing on The Drifters.

From this design, we created hats and stickers for promotion (and fun).

Previous
Previous

The Sparrows Project

Next
Next

The Husky Project